by Juli Clover
Adobe today debuted several new AI features for Premiere Pro, software designed for professional video editing. Adobe's Premiere Pro is set to gain useful editing functions powered by generative AI, which will let video editors do more with less work.
With a Generative Extend feature, Premiere Pro will be able to add frames to make video clips longer, allowing for properly timed edits and smooth transitions by extending a scene.
Objects in videos will also be able to be added or removed through smart selection and tracking tools. Adobe says that video editors can do things like remove an unwanted item, change an actor's wardrobe, or add set dressings like paintings on the wall or plants on a desk.
Perhaps the most interesting new feature is an option to create new video footage directly within Premiere Pro using a text to video feature. Users will be able to type text into a prompt or upload images to create video, and the resulting clips can be used for B-roll, creating storyboards, and more.
Adobe plans to introduce these generative AI tools later in 2024.
Apple has its own professional video editing software, Final Cut Pro. Final Cut Pro is a Premiere Pro competitor, and as of now, it is lacking in the AI department. Apple has not announced any AI features for Final Cut Pro, but with AI capabilities rumored to be coming to multiple apps in iOS 18 and macOS 15, we could perhaps see some new AI feature additions for Final Cut Pro.
Tag: Adobe
[ 35 comments ]
Top Rated Comments
relaxedpanda
13 hours ago at 05:36 pm
Stolen art. Stolen ideas. Stolen creativity. Sponsored by corporate greed and power.
The only losers who truly like this stuff are people who do nothing creative and look at these tools as some way for them to fool around with something they have zero clue how to replicate.
AI is death to the arts
Score: 10 Votes (Like | Disagree)
Geoffb9
13 hours ago at 06:03 pm
In the meanwhile , Apple’s Final Cut team is ? ??
I own Final Cut Pro but switched using DaVinci Resolve. It’s much better and they keep updating it.
I can see Apple axing the software.
I have no idea what Apple Pro software teams doing all year!
Score: 10 Votes (Like | Disagree)
xDENTALPLANx
8 hours ago at 11:07 pm
The only losers who truly like this stuff are people who do nothing creative and look at these tools as some way for them to fool around with something they have zero clue how to replicate.
What are you even talking about? As a professional video editor these new tools will be an absolute game changer.
Just the ability to add a few extra frames where the camera op has cut too early will massively improve many situations I work with on a daily basis.
Score: 9 Votes (Like | Disagree)
jimthing
14 hours ago at 04:52 pm
Next, you'll just paste your whole film script into these things with a few ideas, and out pops your film all done for you.
No need to pay the talent, or most of the crew. Just distribute and cash in! ?
Score: 6 Votes (Like | Disagree)
Elusi
7 hours ago at 11:36 pm
What are you even talking about? As a professional video editor these new tools will be an absolute game changer.Just the ability to add a few extra frames where the camera op has cut too early will massively improve many situations I work with on a daily basis.
It’s just fools parotting a view they have picked up from elsewhere on the internet. ”text to image = bad, which means AI = bad”. Heck, even the initial premise is flawed, though I do understand some illustrators’ frustration at least.
Meanwhile, those of us who already work with editing aren’t really that upset that rotoscoping tools and interpolation techniques continue to improve. This will lead to better things, not worse.
Score: 5 Votes (Like | Disagree)
Pakaku
14 hours ago at 05:14 pm
Apple has its own professional video editing software, Final Cut Pro. Final Cut Pro is a Premiere Pro competitor, and as of now, it is lacking in the AI department. Apple has not announced any AI features for Final Cut Pro, but with AI capabilities rumored to be coming to multiple apps in iOS 18 and macOS 15, we could perhaps see some new AI feature additions for Final Cut Pro.
Generative AI is all plagiarism, and not something I want to see Apple come out "ahead" in
Score: 4 Votes (Like | Disagree)
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